On March 13, Netflix announced the launch of Netflix Social, an application designed to take advantage of the recent amendments to the 1988 Video Privacy Protection Act (“VPPA”) by permitting users to share favorite movies and shows with friends.
The VPPA was initially enacted to suppress a wake of bipartisan outrage in Congress over a newspaper’s publication of videotapes rented by U.S. Supreme Court nominee Robert Bork in 1987. Since the passage of the VPPA in 1988, there have been dramatic changes to the commercial video distribution network. These changes required an update, according to Rep. Bob Goodlatte (R-Va.), the author of the amendments.
HR. 6671 easily passed through the House of Representatives and the Senate and was signed into law by President Obama on January 10th. Goodlatte explained that the VPPA amendments preserve “careful protections for consumers’ privacy while modernizing the law to empower consumers to do more with their video consumption preferences, including sharing favorite TV shows or recently watched movies via social media networks in a simple way.”
For the full text of H.R. 6671, please see the following link: http://www.gpo.gov/fdsys/pkg/BILLS-112hr6671enr/pdf/BILLS-112hr6671enr.pdf
Sharing recently watched movies and TV shows now can be easily accomplished through Netflix Social. Netflix stated that subscribers using the new Netflix Social feature will “see what titles your friends have watched in a new ‘Watched by your friends’ row and what they have rated four or five stars in a new ‘Friends’ Favorites’ row. Your friends will also be able to see what you watch and rate highly.”
The company added that users could control what is shared with their friends. Netflix explained that if users did not want their friends to know about a particular movie, they could click a “Don’t Share This” button. It also said subscribers could decide to stop sharing altogether at any time.
(This post was contributed by Tricia Brauer. Thanks Tricia!)